As part of a community-led effort, more than 80,000 signatures were gathered to place the Children’s Health and Child Care Initiative before the Alameda County Board of Supervisors. On December 5, 2019, the Board of Supervisors voted to qualify the initiative for the March 3, 2020 ballot. The First 5 Alameda County Commission endorsed Measure C on December 12, 2019.

What does Measure C include?

If approved by voters, Measure C would create a half percent (0.5%) sales tax, raising an estimated $150 million per year to provide expanded access to free and low-cost health care and emergency services in Alameda County at UCSF Benioff Children’s Hospital Oakland and improved access to affordable quality child care, prioritizing high-need families. The initiative would also fund quality improvements in child care and preschool programs offered in Alameda County and increase the wages of early childhood educators.

What is the role of First 5 Alameda County?

The ballot measure names First 5 Alameda County (First 5) as the administrator of the Child Care program. With more than 20 years of experience in Alameda County supporting families, providers, and communities, First 5 has developed strong relationships at all levels of the early childhood system. We are the largest funder of early childhood programming in Alameda County and the only public agency focused exclusively on supporting young children and their families.