Measure C was passed by a majority of Alameda County voters on March 3, 2020.

What does Measure C include?

Measure C creates a half percent (0.5%) sales tax, raising an estimated $150 million per year to provide expanded access to free and low-cost health care and emergency services in Alameda County and improved access to affordable quality child care, prioritizing high-need families. The initiative would also fund quality improvements in child care and preschool programs offered in Alameda County and increase the wages of early childhood educators.

What is the role of First 5 Alameda County?

The ballot measure names First 5 Alameda County (First 5) as the administrator of the Child Care program. With more than 20 years of experience in Alameda County supporting families, providers, and communities, First 5 has developed strong relationships at all levels of the early childhood system. We are the largest funder of early childhood programming in Alameda County and the only public agency focused exclusively on supporting young children and their families.